As a creator, getting eyes on your work and building hype around what you do is an extremely important aspect of your business. If no one knows or cares about your craft, you ultimately can't sell your work or make a living. Instagram is a great tool that's been used to amass huge followings for artists very similar to yourself. If they can do it and use it as a means to make a living, why can't you? Here are 10 ways to grow your account and audience to get you where you want to be on instagram.
1) Be Consistent
- Make sure the bulk of your page has something to do with your art!: Simply put, people want to know what they’re in for before they follow you. If you’re a painter but your page has photos of your dog Skippy and sunsets on the beach, then someone who wants to follow painters won’t give you the time of day. On the other hand, when your page has 10 pictures of your dog, and 100 pictures of your paintings, you’re making it very clear to people what you do and what they can get out of following you.
Set Posting Times/days: Be consistent with when you’re putting out work. One of the biggest “Artist Killers” (as I like to call them) on Instagram is a a lack of structure in this area. Sure, you make really incredible work, but when you only get to see it once a month its harder become invested in the work. On the other hand If you’re posting one really awesome painting every other day, then people will get excited about checking in on you to see what new thing you’ve come up with. Getting people excited to see more of what you do is a big part of building a following because ultimately this gets people more invested in you and you’re process.
Instagram is a SOCIAL Platform, that means to do you well you actually need to be…. well, social. Shocking right? The fact of the matter is if you’re not engaging with your audience and building relationships with the people in your niche then no one is going to care about you or what you have to say. The most important part of building a solid following is making people feel welcomed into the world that is your art and your process. It’s very hard to do that if you’re not responding to comments, answering to DMs, talking to people about their work etc.
3) Be Authentic
4) Tell your story
- How did I get started in my craft?
- Why do i do what i do?
- Where am I in my creative process?
- Where do I hope to take my work?
5) Post high quality images
6) Don’t be afraid of negative feedback
7) Create as much as possible
The next step to building a following on Instagram is to create as much as you can. By constantly putting out fun, professional and engaging content, you’re giving people more opportunities to become fans of your work. By posting 7 times a week rather than once or twice, you’re essentially multiplying your reach by 7X. If publishing your art frequently isn’t something your used to I challenge you to try putting more work into this area. If you’re posting once a week, try posting 3 or 4 times. If you’re already posting 3-4 times, Try bringing it up to 6-7. This kind of consistency will make a substantial difference to your growth and community.
8) Use Instagram’s tools
- Get direct feedback with polls
- Allow your community to ask you questions
- Show your process on Instagram live
- Queue up your greatest hits with the highlights feature.
9) Be Patient
If you’re just starting out and your goal is to build an audience on Instagram it’s easy to get caught up in the “I need 100,000 followers by the end of the month” mindset. The reality is that something like that happening is very unlikely. If you’re serious about building a community around what you do you need to understand that patience is key and, that it’s going to take a lot of hard work to get to where you want to be.
By consistently implementing the tips and tricks listed above, the community will build itself. Remember this: What’s important is that your building connections with you friends and fans, not that you’re getting heaps of new followers (though, that’s pretty cool too).